It has never been easier to get where you want to go then on the Bee-Line system. Westchester County’s buses are clean, comfortable, convenient and safe – and County Executive George Latimer is encouraging residents and visitors to use them to travel throughout Westchester this summer.
Latimer said: “The Bee-Line System is a great way to travel in Westchester. I encourage everyone to take the Bee-Line to your morning meeting, to visit with a friend, to an afternoon matinee or an evening concert this summer. Our buses are clean, comfortable and most importantly – safe. Take a ride and experience it for yourself.”
Metro-North President Catherine Rinaldi said: “There are so many family-friendly events and venues that are open this summer and easily accessible by public transportation. We are proud to partner with Westchester County as we bring back many discounts and incentives for customers to ride the train and the bus safely and often.”
Westchester County is also revealing a new, robust marketing plan aimed at increasing ridership on the Bee-Line system. The revamped campaign is destination focused, and includes colorful imagery of the Bee-Line Bus and imaginable locations throughout Westchester County, with catchy headlines such as “Where Do You Want To Go Today?” A sample advertisement is attached.
Commissioner of the Westchester County Department of…