Qualtrics the world’s No. 1 Experience Management (XM) provider and creator of the XM category, announced that Beneva, the largest mutual insurance company in Canada, has selected Qualtrics CustomerXM™ to listen to customer feedback in real-time, and use that data to deliver incredible experiences that improve customer satisfaction and engagement.
In the insurance industry, customer information and feedback are often siloed in different departments, making it difficult for companies to understand their customers’ needs and preferences and provide the best experiences for each customer. With Qualtrics, customer feedback and their service history live on a single platform, allowing Beneva to act quickly and resolve issues before they escalate.
Marketing Technology News: Callsign Is Invited To Join The World Economic Forum’s Global Innovators Community
At Beneva, it’s “people protecting people,” where customer care is a priority. Qualtrics will also enable Beneva to listen to their customers’ feedback at every touchpoint and take real-time action on those insights by integrating with Beneva’s call center and customer service software.
“Qualtrics is a comprehensive solution. It will enable us to move from listening to our clients and partners to taking the necessary actions to improve experience overall. Furthermore, SOM, a market research firm specializing in experience management and business strategy, and a partner of both Beneva and…