E-A-T, also known as Expertise, Authoritativeness, and Trustworthiness, is an important aspect of Google’s Search Quality Rater guidelines. E-A-T is Google’s way of ensuring it delivers reliable, accurate, and truthful content to end-users. Adding E-A-T to your website’s content can result in better organic SEO, higher SERP rankings, and increased traffic for your site.
“One of the biggest problems we are seeing among our SEO clients is that although they have engaging, accurate content, they don’t have a way to showcase the experts that are reviewing the content prior to publication,” said GR0’s Engineering Lead Anthony Utt. “We initially looked to the Shopify app store for a product to recommend and when we saw that there wasn’t one, we seized the opportunity to build an incredibly useful tool for not only our clients, but countless other websites. After some trial and error, we nailed down the exact functionality we needed and completed the app in a way that leverages Shopify’s inherent systems with no overhead on the site’s performance.”
Why should websites use the E-A-T Blocks app?
- Add reviewer credentials directly in Shopify: using the E-A-T Blocks app, you can create multiple profiles for all of the experts on your staff that review your content. Include links to biographies and other resources, add a photo, and show off their credentials.
- Apply your credentials across all or specific blog posts: Set the default reviewer profile to show an E-A-T Block on…