Are you a nonprofit struggling on how to have success on Instagram?
In this article, we will provide you some top tips on how your organization can succeed online. Nonprofits are businesses just like any other company. I’m going to show you several examples. But before I dive in I need to cover a few things first.
You have a mission and you need money to make that happen. You still have to convince people to choose to spend their money with you and your cause. Instagram allows you to visually persuade people to believe in your cause. Before walking through five different examples, I want to first outline these three things that I think every nonprofit should consider when starting an Instagram strategy.
1. Number one, who are your donors? What are their likes, dislikes, preferences? Where do they travel, dine, go for entertainment?
Think of a museum, or a Broadway show, or maybe a wine tasting event. Ultimately this is who you’re trying to please with your account.
2. Number two, what is the visual proof that your concept is working? Show case studies. Show people whose lives you are changing.
3. And number three, who on your team is going to own your Instagram activity? Someone on your team needs to be the go to when collecting images or videos and that same person should be the one engaging with your audience.
Remember, engagement is key and someone needs to be actively engaging with all the comments and questions. With those points in mind, let’s take a look at some…