A BUSINESS based on the ‘try before you buy’ experience was forced to innovate when the Covid pandemic hit.
Until the crisis struck, York-based Maximise was a leading supplier of Tester Blotter strips to manufacturers and retailers in the scent, fragrance and flavour industries.
With clients in 56 countries, millions of its highly-absorbent pieces of card were being used, mainly for allowing customers to sample perfumes in high-street stores and airport Duty Free shops.
Covid-19, lockdowns and the working from home trend had a huge impact on scent and fragrance commerce and, in turn, on Maximise.
While other industries benefitted from the growing online retail landscape, there was no easy way of giving customers the ‘try before you buy’ experience that is fundamental to such a subjective product like fragrance.
The Maximise team recognised the need to help clients adapt to the online retail environment by providing them with samples they could share with at-home shopping customers.
Their innovative response to the crisis has led to their nomination for The Press Business Innovation Award.
Within weeks, they devised and launched a new direct mail marketing service.
Designed to be delivered to customers’ doors or inserted into magazines, it created scented marketing products which include Swipe & Smell patches and brochures, Peel & Seal Tester Blotter strips, sample cards and letters.
They also introduced a direct mail distribution…