Multi-Platform Media Production and Distribution with ‘Pro Finder’ Tool Estimated to Fuel $11 Million Organic Growth
EL CAJON, CA / ACCESSWIRE / July 21, 2021 / Solar Integrated Roofing Corp. (OTC PINK:SIRC), an integrated solar and roofing installation company, announced plans to acquire Approved Home Pros, the producer of popular and respected home improvement television and radio shows based around their proprietary Pro Finder contractor screening, vetting and referral service. The acquisition includes plans to expand Approved Home Pros media and marketing operations to generate a high volume of high value leads for the SIRC family in core categories of Residential Solar and Roofing.
As part of a clear strategy by Solar Integrated Roofing to fuel organic growth, the acquisition is estimated to generate $11 million in added revenue. This expected growth is due, in large part, to the tremendous synergy between SIRC’s current holdings and Approved Home Pros specialized media content and Pro Finder referral service. In addition to the impact on revenue from increased SIRC lead volume, Approved Home Pros also generates revenue from leads that are sold to companies in categories not serviced by SIRC.
David Massey, Chief Executive Officer of Solar Integrated Roofing Corp, commented, ‘Approved Home Pros was a major factor in the sustained growth and brand power of Milholland Electric Inc (acquired by SIRC in 2020). Now, we can leverage this proven asset to generate added revenue…