New predictions indicate that tech companies committing to accessibility will reap a total of $10 billion to $16 billion in annual design spending across the U.S. and Canada. The surge in funds reinforces accessibility as not only an ethical priority, but a financial one, too.
Accessibility isn’t, like many believe, kryptonite for profits. It is a moneymaker. One, because making your product accessible adds an additional multitude of people to your potential market. Two, because it actually optimizes your workflow by accounting for more issues beforehand. Three, because it will come back to bite you on the ass with hefty lawsuits and public exposure (read: profit and customer loss) if you ignore it. If anything, remember this: The cost of noncompliance is about three times higher than that of complying.
Today, we’re seeing something similar to what happened with diversity and inclusion: While many businesses used to consider D&I a headache, we’ve since woken up to the fact that having a diversity of genders, ages and ethnicities has a direct effect on the bottom lines of companies. The same realization will come with accessibility.
At its core, accessibility means making your product as usable as…