Here are five reasons a small business owner should consider partnering with a marketing agency:
1. Free Up Valuable Time & Resources for the Business
The CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:
- 44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.
- 74% said they would rather spend their time on primary business responsibilities than on marketing.
Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.
A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.
2. Monitor Trends & Make Experience-Based Recommendations
COVID-19 took the market by storm. Most businesses didn’t know what to expect, and then they found themselves floundering to navigate the new market.
While a professional marketing agency would still face those same challenges, they have the added benefit of years, even decades of marketing experience to help them make strategic decisions.
81% of small business owners said that having a marketing strategy was critical to the success of their business during the COVID-19 pandemic. A strategy grounded in long-term experience can mean the difference between survival and demise.
If businesses aren’t focusing on smart marketing, they’re missing out on revenue.