Pandemic has put up the entire world in a hibernation mode. However, our millennials and generation Z found a way to get out of the numb zone. YouTube and other social media platforms have become the new source of revenue for youngsters. It has paved a path for entrepreneurs. In an interview with BW Businessworld, Prerna Goel, Co-founder and Chief Marketing Officer, WhizCo, explained all the inside out about the industry and the revenue model of influencer marketing.
What makes influencer marketing one of the most sought after digital marketing tools today?
The foremost advantage of taking the digital marketing route is that the conversion percentage by it is very high. In many of our campaigns and initiatives for instance we have seen a tremendous response by influencer marketing. With brands also witnessing the impact, influencer marketing has become an indispensable tool for digital marketing. While the traditional forms of campaigns require spending thousands of rupees without any distinct ROI, influencer marketing holds great value in this regard.
What changes have been witnessed in the influencer marketing space following the outbreak of the pandemic?
The influencer marketing space has grown manifold since the outbreak of the pandemic, more so because of the phenomenal shift we have witnessed towards digital across all industries and domains. The content industry, in particular, has flourished immensely with massively increased social media usage resulting in…