Whether you’re launching your career, climbing the professional ladder, or making a job change, the words and phrases you use and ways you express yourself on LinkedIn can boost your profile and make you stand out.
A key first step in this process is building and articulating your personal brand, said Carol Kaemmerer, branding coach and author of LinkedIn for the Savvy Executive. And to do this, try to avoid generic terms applicable to most CPAs, she said.
“There are a lot of CPAs in the world, and assigning simple magic words designed to make all of them stand out will do absolutely the opposite if everybody uses them,” Kaemmerer said.
Instead you must be authentic in communicating who you are, what sets you apart from the others, and the value you bring to your profession, she said.
Here are five ways to demonstrate your personal brand on LinkedIn and make your profile stand out.
Use valuable headline space to your advantage. Your headline, the text that appears below your name on your LinkedIn profile, is small but mighty. Merely inserting your job title or description of your profession is a waste of space, said Sandi Leyva, CPA, president and founder of Sandra L. Leyva Inc., a marketing and web design firm for CPAs, based in Carlsbad, Calif.
“I’d rather see something like a brief elevator speech or clear tagline describing your value proposition,” she said. An example might be “A CPA who enjoys helping small businesses grow,” she added.