B2B marketing spending has been continuously shifting to “the digital space.” In fact, as of January 2021, digital marketing for B2B products and services has increased by approximately 14%, while traditional channels are still in the negative. And now, the digital space is more crowded than ever. Given the competition, how can a company in this day and age set itself apart? Do they need to stand out? Or perhaps target a different set of audiences?
In this article, we’ll be discussing how a commonly neglected characteristic of users can effectively improve your reach. Today, we’ll focus on why multilingual websites are vital to any B2B marketing strategy. Still, if you’re curious about the whole process of building one, this article is a good resource.
Now that you’re all settled, let’s dive in.
Current State of B2B Digital Marketing Industry
Due to the pandemic, many companies have moved their operations online to ensure the safety of their customers and employees through remote human contact. According to McKinsey and Company, traditional B2B marketing has gone down by -52%. Meanwhile, digital interaction like videoconference has gone up to 43%, and online chat has increased by 23%. More than three-quarters of the B2B buyers and sellers interviewed said they preferred marketing through digital channels rather than traditional means.
Not only that, but according to an article by Global Trade Magazine, marketers said that 81% of their leads increased…