When the demand for laugh-out-loud moments escalated during the darkest days of the coronavirus pandemic, good friends and social media influencers Julian Savoury and Jalen Robinson delivered — like clockwork, so to speak.
Utilizing the humor-fueled platform TikTok, 20-year-old Canton resident Savoury and Belleville’s Robinson, 24, have used their quick wit and sharp social awareness skills to amass close to 3 million followers — people who subscribe to an individual’s account to receive all of that person’s social-media updates.
Savoury is approaching 1.7 million followers while Robinson is closing in on 1.2 million dedicated fans.
TikTok is a short-form, video-sharing app that allows users to create and share brief videos — generally 30 seconds or shorter — on any topic, according to influencermarketinghub.com, which explains the app offers users a wide selection of sounds and song snippets, along with the option to add special effects and filters.
As millions of TikTok users have discovered quickly — and Savoury and Robinson learned early in their influencing careers — all the high-tech tools in the world can’t build a faithful following if you don’t possess a few invaluable intangibles.
“First of all, it helps to have a sense of humor,” said Savoury, currently a student and basketball player at Henry Ford College in Dearborn. “Putting together successful content is all about being relatable. My niche is making jokes out of everyday stuff. People…