In between A/B testing, customizing targeted ads and formatting for different digital platforms, some design teams are tasked with campaigns that include thousands of images, videos and other visual content. Based in Bangalore, Rocketium automates much of the process, allowing teams to scale-up campaigns while reducing their workload. The company announced it has raised $3.2 million led by Emergent Ventures to launch in the United States and expand in other markets.
Rocketium’s clients include Urban Company, CasaOne, BigBasket, cure.fit and Meesho. It says visuals made on its platform are seen by 100 million end users. Its latest funding brings Rocketium’s total raised so far to $4.2 million, including a $1 million seed round from Blume Ventures and 1Crowd.
Rocketium’s platform is currently invite-only and it plans to open self-service usage and purchases in 2022, along with more integrations with e-commerce and advertising platforms (its current integrations include Salesforce, Mailchimp, YouTube, Vimeo, Wistia and Hubspot).
To use Rocketium, design teams create a core set of templates in Photoshop or After Effects and import them to the platform. Then Rocketium customizes ads for different scenarios. For example, if a retailer is running a targeted campaign with free shipping in certain areas, they enter that information into a spreadsheet and Rocketium automatically updates the text in the templates. Then ads and videos are formatted for different platforms,…