To meet the excitement and expectations of prospective students, colleges and universities deploy multichannel recruitment campaigns that connect with students at various points throughout their enrollment journeys. Email, a media channel that reaches prospective students across desktop and mobile devices, remains one of the most valuable channels for recruiting prospective students, offering the opportunity for higher education institutions to personalize their messaging and communicate at scale about campus life, upcoming deadlines and events.
Email is also an effective tool for offering answers to frequently asked questions regarding application, enrollment and campus life. Several colleges, including Millersville College, University of Vermont and Rensselaer Polytechnic Institute, use email campaigns to offer options to students who want reassurance about current campus challenges while driving engagement and encouraging prospects to take specific actions with unique in-email CTAs.
Millersville College Email Marketing Campaign Comforts Parents & Encourages Applications With Inclusion Of Ranking As “Safe” College Campus
For many parents and students, campus safety is one of their primary concerns. Millersville College addresses this worry head on with the email subject line “Did you know we [Millersville College] are ranked in top 10 for safety?” By immediately highlighting the issue of safety, Millersville is able to encourage email opens from prospective…