Long-time PR, marketing exec calls it a career
Larry Rosenfeld, a fixture in the government market, is calling it a career after a nearly 50-year career running a pair of advertising and public relations companies.
He’s retiring from his firm, Sage Communications, and turning over the CEO post to his long-time collaborator and Sage co-founder David Gorodetski. Julie Murphy, another long-time Sage employee and current partner, has been named president.
Rosenfeld isn’t completely disappearing. He’s staying on as a consultant and adviser to Sage.
He and Gorodetski founded Sage 17 years ago after three decades at Stackig Advertising & Public Relation. Over the years, he probably worked for or competed against just about everyone. Some of the biggest companies in the market have been his clients.
Full disclosure: I met Rosenfeld soon after I joined Washington Technology in 1996. We’ve known each other for many years. For several years I reported to his wife Jennifer, who ran sales and managed operations for WT and our sibling publications.
One thing I like about Rosenfeld, besides a wicked sense of humor, is that he never leveraged any of that to get me to write about a client or slant a story.
He had people like Murphy doing pitches, of course, but the approach was the same as well. They knew Washington Technology and what we cover almost as well as I do. If they didn’t, they asked good questions.
I get so many pitches from PR firms…