Bill M. West
NCET helps you explore business and technology.
“Success in business is easy,” said no one ever — except maybe for people on the outside looking in.
However, the formula for success in business is easy when boiled down (a lot of boiling): Offer a valuable product/service people want or need; make that product/service presentable; make the right people aware of that product/service. But what about team culture, employee development, supply chains, economic conditions, appropriate pricing, distributor relationships, legal contracts, accounting, mission statements and everything else? Don’t worry about it, you’ll figure it out … success in business is “easy.”
If you’re in business, you’ve likely spent blood and sweat (and tears, and sleepless nights, and arguments, and indescribable energy, and wasted webinar time) creating and fine-tuning your product/service so people truly find value in it … so they want it or so they need it — only to find more headaches come. How do you describe this revolutionary product so people get it? How do you package it up and present it so it’s attractive? How do you find the right people and let them know how great it is? In short: First you brand, then you market.
OK, let’s talk branding and define it in one word: everything. Again, easy (not). Branding is the recipe that binds the one million ingredients of your business (and all of your offerings) together. It’s what gives your business personality,…