Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. In fact, a study by MailChimp found that email open rates are just at 21.33% across all industries.
In a quick glance, this figure looks ok. But is it really? Suppose you have an email list comprising a whopping 15,000 subscribers. With a 21.33% conversion rate, only a mere 3199 leads are ever going to see your emails, and fewer will take any action.
Remember, there comes a point, when it doesn’t matter how extensive your email list is, but how many prospects within that list open your emails. If within the same list of 15,000 subscribers, your open rates go up to 50%, you end up with 7500 leads engaging with your pitch.
So, how do you get here? By following these 10 hacks that are sure to improve your email open rates:
1. Don’t Forget to Segment your Email List
Without email list segmentation, you cannot personalize your emails. While you can categorize your email list under parameters most relevant to you, try these three segments for starters.
Segment based on:
- Challenges and pain points
- Like and dislikes
2. Get your Subject Line Right
Your subject line alone is what encourages prospects to open your email. It also helps form your brand’s first impression. So, craft it well! How?
- Personalize it for your target audience. Write more than one…