As part of a continuing collaboration, Adidas by Stella McCartney has revealed its newest AW21 collection and Earth Explorer campaign, centred around multi-functional pieces for ‘next-gen explorers’.
Created to support ‘wandering activists’, the collection aims to encourage wearers to reconnect with nature, with pieces designed to endure the outdoors. Combining Adidas technology with McCartney’s design style, the multi-purpose items provide adjustable solutions that enhance versatility, whilst also incorporating a number of sustainable material innovations.
A highlight of the collection includes the Sleeping Bag Puffer Jacket, complete with reflective panels, a mesh hood and removable sleeves. The jacket uses 100 percent recycled polyester and WIND.RDY fabric, designed to protect the wearer against weather conditions. Earth Explorer Overalls are another highlight, incorporating Aeroready technology and Gore-Tex, both used to keep the wearer dry.
Apparel and footwear items in the line use either Primegreen, materials using a minimum of 40 percent recycled content, or Primeblue, an upper containing at least 50 percent parley ocean plastic.
McCartney’s collaboration with Adidas spans as far back as 2005, with the two bringing together a number of athleisure collections that fused their signature styles.
In a release, McCartney said on this new collaboration: “When creating this campaign, we really…