As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate.
When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of day, or your subscribers are eagerly waiting to get your content in their inbox. When it’s low, it signals that your email subscribers might not even be reading your content.
But, now, the way email marketers leverage open rates could change as soon as this month with Apple’s incoming iOS 15 privacy features.
At Apple’s Worldwide Developers Conference in June, the company announced a rollout of a handful of new iOS 15 privacy features that will include:
- Mail Privacy Protection (Free): According to reports from Litmus, those with early access to iOS 15, and other tech journalists, Apple Mail will allow users to opt in to mail privacy features that mask IP addresses and block third parties from tracking email opens or other IP data.
- iCloud+ (Subscription): An iCloud subscription with additional privacy features including a VPN-like Private Relay feature, which prevents sites from tracking Safari users who opt-in and allows users to see which websites they’re sending information to.
- Hide My Email (within iCloud+): An email address-cloaking feature that enables users to give sites a “fake” email address. While…