Patron Technology, the industry-redefining event technology solution, today announced a new partnership with all-in-one event marketing platform Audience Republic. The partnership is poised to enable thousands of Patron Technology clients to tap into Audience Republic’s powerful suite of marketing tools tailor-made for event organizers.
“We offer a way for event organizers to actually use their data, so they can sell more tickets,”
says Brian Arnone, Chief Revenue Officer of Audience Republic. “This is critical in a world where organizers find themselves less able to rely solely on social media and paid advertising to drive ticket sales.”
With Audience Republic’s Pre-Registration, Wait List, and Competition products, event organizers using Patron Technology’s enterprise ticketing product, ShowClix, now have the ability to grow their ticket sales and brand awareness far beyond what other, more traditional marketing platforms can offer. By increasing word-of-mouth event promotion and building up a loyal audience base, ShowClix users can expect more effective marketing campaigns and a new stream of rich, valuable data.
“Giving event organizers a more impactful way to promote their events through existing fans’ personal networks is an aspect a lot of event ticketing partners fall short on,” says Amy Mrazek, VP of Marketing for Patron Technology. “In the ever-evolving digital marketing landscape, we’re constantly looking for ways to help our event…