SAN FRANCISCO–(BUSINESS WIRE)–ThirdLove, the top online bra brand for millennials, is ready to disrupt the industry again with the launch of its new Active category. Designed specifically for fit and with comfort at the heart of every detail, ThirdLove’s foray into the fitness space includes three collections that were all created with different innovative fabrications for various fitness experiences.
“We have heard our customer’s rallying cry for ThirdLove to create sports bras and activewear that solves their fit issues, and we know there’s still a huge white space in the active market,” said Heidi Zak, Co-Founder, and CEO of ThirdLove. “We believe that comfort is power and are thrilled to bring ThirdLove’s Active category to the market, with an intense focus on fit, quality, and design that allows women to perform their best, no matter how they choose to move.”
With ‘Sports Bra’ being the most-searched term on ThirdLove’s website and the Worldwide women’s activewear wear industry forecasted to reach a value of $216.9 billion (USD) by 2025, the brand saw the demand and opportunity to deliver on the comfort and fit that they’re known for. ThirdLove conducted extensive market research and leveraged customer survey findings to re-engineer the sports bra to meet the Company’s rigorous requirements. ThirdLove’s groundbreaking sports bra design features cup and band sizing for a precise fit and better support,…