Influencer marketing platform CreatorIQ acquired influencer marketing analytics platform Tribe Dynamics in what was reported to be a deal in the neighborhood of $70 million.
WHO: Founded in 2012 by Conor Begley and Jon Namnath, Tribe Dynamics is a leading influencer marketing platform helping brands drive digital earned media. With team members based in San Francisco, New York, and London, Tribe Dynamics works with brands across the Americas, EMEA, and APAC.
CreatorIQ“s software unifies and powers advanced influencer marketing for the world’s most innovative enterprises. Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement driving real business results across their influencer marketing ecosystems. Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in San Francisco, Denver, Austin, Detroit, Chicago, Toronto, Miami, New York City, London, Auckland, and Kharkiv (UA).
WHY: The deal brings together Tribe Dynamics’ advanced analytics and benchmarking solutions with the ability to make those insights actionable through CreatorIQ’s Creator Intelligence Cloud. The combined company will extend CreatorIQ’s leadership position as the largest influencer marketing SaaS platform in terms of revenue, growth, data authority, and global expansion with over 450 customers, 250 employees, and $90 million in funding.
IN THEIR OWN WORDS: “We are thrilled to be…