I wanted to be a pilot, I always loved flying; to go after that career I was studying Maths, Physics and Business at college, which I did enjoy, yet by that stage I felt I wanted my own thing – my own business. I loved fitness and training, making it easy for me to decide what business to start, and what to call it.
I decided to start Pursue Fitness, a gym wear and lifestyle brand. A key factor for me was the brand name making sense.
Back in 2012, while I was still at college, I bought the domain name (pursuefitness.co.uk) and set up the social media accounts. That was the easy part. After this, I found myself searching for suppliers online, trying to find someone who was willing to take the risk and offer super-low MOQs. I had saved up £300 from my part-time job a Nando’s – not much for a production run of clothing, the website and marketing.
I had to re-think. I decided to start small, without business partners, without investors and without debt. I managed to find a supplier who completely removed any minimum order quantity stipulations, this was great news, as it meant I could design a number of products that I thought might sell and order each in really low quantities. I spent the rest of 2012 liaising with my new (and first) supplier. I remember sending him £300 by Western Union for my first order and wondering if the clothing I ordered would ever show up. It did. One small box packed with a few t-shirts, a few stringer vests and some shorts.