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By now, the observation that COVID-19 has drastically changed how we interact is old news.
However, it’s never a bad idea to incorporate best-practices into your B2B marketing strategy, and marketers can learn a lot from how customer service professionals have adapted in the last year and a half.
Those insights can help marketers meet new customer expectations and build long-lasting customer relationships.
Thanks to Zoom, many of us have met each other’s kids, partners, and pets, so there’s no going back to business as usual. The use of technology we’ve adopted will persist, as we’ve already seen. When B2B marketers shifted to digital outreach to generate leads, they rose to the challenge using new channels.
So, what happens next?
As always, customers are driving the transformation, and their experience during the pandemic raised expectations for hyper-personalized outreach. Changing customer expectations and new regulations designed to protect consumer privacy require B2B companies to rethink how they contact…