With recent data privacy trends and rising advertising costs, companies must reevaluate how they can be found by their customers without escalating marketing spend.
SINGAPORE – Media OutReach – 24 September 2021 – Stridec Worldwide (“Stridec”), a Singapore-based SEO agency recently awarded by Clutch as one of the top SEO companies in Singapore for 2021, is advocating for businesses to adopt a SEO-centric approach to their digital marketing strategies moving forward, to establish and maintain their digital presence across the internet, in light of the recent developments announced by tech giants such as Apple and Google with regards to data privacy of users online.
With Apple’s rollout of its App Tracking Transparency (ATT) framework, and Google’s move towards scraping third-party cookies from its Chrome browser, the impact and implications to advertisers worldwide who have religiously relied on such technologies for their audience targeting and marketing campaigns cannot be overstated.
The issue of user data privacy and tracking people’s online activity is a thorny one that has been the subject of heated debate for years. In recent years, the consumer public has become increasingly vocal about this issue, and with more governmental…