A leading party goods retailer is utilizing artificial intelligence (AI) technology to increase the engagement and open rates of customer email campaigns.
Chain Store Age recently spoke with Alisa Stewart, senior director, acquisition/CRM & loyalty at Party City, about how the company has been leveraging the AI-powered Phrasee copywriting platform to enhance the effectiveness of its customer email campaigns since early 2021.
With in-store shoppers representing nine in 10 of its customers, Party City wanted to leverage the Phrasee AI platform to boost its in-store sales by optimizing email subject lines. As a result of using the AI-enabled solution, Party City saw a 4% increase in-store sales, as well as a projected almost $650,000 in additional in-store sales per year.
What specific challenges was Party City facing with email marketing?
The majority of Party City’s sales have historically come from in-store shoppers. During the COVID-19 pandemic, when many customers shifted to online shopping, our desire to connect with our customers and drive incremental shopping occasions ramped up the focus on our email strategy.
The bottom-funnel attribution of the email channel creates a requisite need to have conversations with our customers that are engaging and attention-grabbing. This need brought us to Phrasee.
How and why did Party City select Phrasee?
We selected Phrasee Engage to optimize our email campaigns at the start of 2021. We selected Phrasee’s platform…