By: Sarah Bonkowski, Social Media Supervisor, UNION (www.union.co)
Face it; emojis have invaded our lexicon and they’re here to stay. What’s more, they’re an effective branding tool. According to a study by WordStream, using emojis on your social media profiles can:
- Increase post engagement by 25%
- Increase content shares by 33%
- Increase post interactions by 57%
Emojis help to humanize a brand on social media platforms. In a world of corporate speech and legalese, emojis can help brands ditch the business jargon to connect with their audiences on a more personal level.
Here are four ways your food and beverage brand can harness the power of emojis to drive social engagement.
Mirror your audience
Before you start dropping taco and burger emojis, observe how your target audience is using emojis, the types of emojis they use and the sophistication of their emoji communications.
Do they use only the occasional smiling face? Or do they speak fluent emoji?
The emojis you use on social media should reflect the emojis that your audience is using in a way that enhances a post or a tweet. Don’t select obscure emojis that can potentially confuse your target audience and hurt brand/consumer engagement. Understand what emojis your audience responds to and use them sparingly.
Keep your brand from trending for the wrong reasons by taking the time to understand the meanings and uses behind each emoji… we’re looking at you, eggplant and peach.
Stand out and stop the…