TikTok marketing is different in many ways from Instagram marketing and other social media strategies. And that’s because of the platform’s unique algorithm.
No matter if you run a DTC brand or B2B company, the TikTok algorithm has a great way to show your content to your ideal audience better than any other social media platform. But you need to follow the best practices.
In this article, you will find the best TikTok marketing tactics based on how the algorithm works to help you get the most out of your TikTok marketing efforts.
Why TikTok marketing?
In addition to the massive popularity of the platform, TikTok marketing presents a huge opportunity for companies to connect with their audience on a deeper level and reach new markets.
There is no other social media platform that competes with TikTok in terms of the potential of going viral.
Every day, people with virtually no following get millions of views on TikTok because of the algorithm.
So as a brand, you have even more potential of reaching millions of people since you already have customers who care about you.
In addition, since the number of followers doesn’t influence the algorithm, you can potentially reach millions of people without having to grind to get millions of followers for months, like on Instagram, Facebook, and Twitter.
How does the TikTok algorithm work?
In any platform—Google, YouTube, Facebook, etc.—you need an idea of how the algorithm works to know how your content can be more successful.