The period from the current Friday to the following Monday is one of the hottest times for Ecommerce. Last year, Cyber Monday was the best day ever for Ecommerce in the USA. As a B2B blogger, this shopping bonanza offers a great chance to get some of those sweet affiliate commissions by recommending products you genuinely like and recommend to your audience.
Here are quick content tips to make the most of Black Friday:
1. Create a deals page
Are you a part of some of those software company’s affiliate programs that you use daily? Then I’m sure they might have sent you special offers. It’s time to compile your favorite ones together on a deals page. Don’t forget to add a line of commentary personalizing why you recommend that specific product to your audience. Adding your own experience can go a long way in generating trust in your audience and encouraging them to sign up for products you recommend.
Finally, you can either you can group them by industry, such as “best Black Friday web hosting deals,” as I have done here. Or you can even create a general page that can live on your website’s menu.
2. Prominently place the offer links on your site
Have you compiled the best deals? Great, now place them in your site’s footer or your site’s top navigation. Better yet, do both. This would ensure faster crawling by Google’s search engine bots, let the page get some of the link juice from other pages of your site, and also better visibility from new readers that…