As the pandemic forced even more businesses online, small business owners of color without tech skills themselves or access to them couldn’t as easily overhaul their website or pivot to online offerings. But two local founders are aiming to change that.
Everyday Web founders Dan Jacob and Mario Saint-Fleur launched the digital agency earlier this year after noticing how many businesses of color were impacted by this rapid online shift. Many small businesses did not have a digital infrastructure to support e-commerce, which put their sustainability at risk, they said.
“Simply put, if you don’t have an online presence, your business probably won’t last too long,” Jacob told Technical.ly. “The problem is digital marketing agencies typically charge north of $10,000 for websites, ecommerce stores and more. With new technologies like Webflow and improved processes, we’re creating websites, ecommerce stores, and more at a fraction of the cost. This helps small business owners get access to high-quality services that grow their business online.”
Everyday Web’s tech stack is comprised of tools that other digital agencies use like WordPress, Webflow and Shopify, WooCommerce, Squarespace, Wix “and good old fashioned custom code.” They also give clients the ability to connect multiple platforms — ecommerce sites, Instagram pages and Shopify…